Turning Public Domain Works Into Physical Products
While we have become a digitized world, people still like physical products – including products that they can use on their computers, such as CD’s and DVD’s. Marketers also know that physical products typically bring more profits than digital products as well, because they are conceived to be more valuable.
For editorial reasons, you will still need to convert non-digitized public domain works to digital work. Once the product is created and perfected, you will then need to convert it back to a physical product. You have many different choices in this area.
The work can be made into a physical book or manual. This is easier to do than one might imagine. You simply send the work to a printing company who will print out the work and assemble it for you as you specify. The work can then be sent directly to your fulfillment company for filling orders.
The work can be put on CD or DVD. If the work is in presentation format, a DVD will work well. However, if the work will be turned into software, a CD will be more appropriate. While you can usually make the master copy yourself on your own machine, you should definitely send the master to a replication company to have multiple copies made.
Often, you can find a company that does it all – printing, replication, and fulfillment. Usually, this will be the best value, since you can get all the work done in one place and then sent directly from there to your customers.
Having a digital and physical form of the same product is always a good idea. You can offer the digital product at a lower cost. Some will prefer the digital product since it can be accessed or downloaded right away, while others will prefer to wait for a physical product.
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